3/14/2013

Belk department store makes entry via mobile device easy for its "125 Days of Prizes" campaign marking the retailer's 125th anniversary. A mobile-optimized microsite allows customers to enter the contest, though they can also enter through Belk's Facebook page. "Unlike other promotions requiring in-store or desktop only participation, the Belk 125 Days of Prizes promotion can be fully completed on a mobile device," said Matt Kates, vice president of strategic services at ePrize, which powers the Belk promotion.

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