Fab.com has invested heavily in developing applications in-house, and the effort appears to be paying off, with app users accounting for twice the revenue produced by visitors to the company's mobile-optimised website. Mobile sales account for 20% of all U.K. orders during the week, with the share increasing to 35% on weekends. App users "are buying more items per order and they are purchasing more frequently. What this means is that we have to get that mobile app into as many hands as possible," said Jason Goldberg, founder of Fab.com, which sources unique design products from more than 9,000 suppliers.

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Computerworld UK

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