3/11/2013

Fandango unveiled last week a tool that gauges buzz around movies using data from social media and Web traffic to produce a list of the films generating the most excitement from fans. The tool, called Fanticipation, is aimed at helping fans decide what to see based on social recommendations. The weekly chart will appear on the Fandango website and in Fandango's online movie review show "Weekend Ticket."

Full Story:
Marketing Pilgrim

Related Summaries