Understanding the way consumers make buying decisions is more critical than ever in today's fast-moving world, as evidenced by the success of Costco and Warby Parker, writes author and Wharton School professor Barbara E. Kahn. "First, consumers recognize a need, then they search for information about products that might solve that need, they create a consideration set, and finally make a choice."
Retail competition in Canada has been heating up, most recently with the arrival of Target and the coming of Nordstrom, driving change for retailers accustomed to competing largely on price with a few rivals. “The entrance of new players to the retail market in Canada is forcing retailers to have greater focus on product and assortment differentiation," said analyst David Hartley.
The Smart Herb Garden from Click & Grow can grow three kinds of herbs simultaneously with the help of a built-in LED light and a growing medium, according to this article. The device is an offshoot from the company's first product and will now be powered through electricity instead of four AA batteries. The company entered into crowdfunding to be able to launch its product off the ground.
Elizabeth McIlvain has been named to succeed her brother as president of The Homer Laughlin China Co. McIlvain, the first woman to head the family-owned company since its inception in 1871, will manage all of the company’s retail and commercial operations.
The Kalita Wave is gaining popularity among coffee aficionados because the pour-over brewer uses flat-bottom filters to more evenly extract flavor. Users slowly pour water over coffee grounds to send brewed liquid through the filter into the stainless steel Wave.