News Corp. has set Aug. 17 as the start date for its Fox Sports 1 network, which will replace the current Speed channel in about 90 million homes. The new network will feature live college basketball, college football, NASCAR, UFC bouts, soccer and, as of next year, Major League Baseball. "We believe we have amassed enough live events ... where we have scale, where we can have significance and where we can become a major player in the market," said Randy Freer, co-president of Fox Sports Media Group.

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