3/25/2013

Giving away your product or service can help customers immediately grasp the value of your product, Lee Polevoi writes. In addition, some customers feel obliged to buy from you in the future if you give them something for free. When planning a giveaway, start with a goal in mind. "The best freebie is one that costs you little or nothing to produce but delivers measurable results," Polevoi writes.

Related Summaries