Golf course superintendents need to think long-term when it comes to reducing unnecessary expenses, sustaining high-quality course conditions and providing exciting events for members, says Tim Moraghan, founder of Aspire Golf Consulting.
"What we see are new expectations about the business acumen for everyone, including the golf course superintendent," Moraghan says. "The superintendents need specific agronomic knowledge to do their jobs and they also need more business knowledge than in the past."

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