Cross-selling, which involves telling your customers about other products that might interest them, can be a good way to generate more sales, Lee Polevoi writes. It's a good idea to use your website and e-mail messages to suggest products to your customers, he writes. However, it's also important to ensure your cross-selling efforts don't seem pushy. "Train your staff to be ready to explain how other products and services can help to solve a customer's problem -- framed as a suggestion, not as a mandate," he writes.

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