Group coupon programs can work well for spas and salons, provided they don't alienate current customers and provided managers capture the new clients' information for later marketing use, writes Stephanie Jennings, licensed massage therapist. Among Jennings' other tips for social media marketing: Monitor your business' online presence to see what others are saying about you, make sure your business is part of frequently searched online directories, and work to raise your firm's prominence in search engine results.

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Skin Inc. magazine

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