Understanding changes in marketplace demographics, redefining value and luxury, and engaging both young and older consumers are key points for companies that want to remain relevant with consumers in the coming years, says Tom Mirabile, Lifetime Brands Inc. senior vice president and International Housewares Association lifestyle trend forecaster. “Consumers love online reviews. We still think that we have control over our brand. But people don’t listen to retailers, they listen to each other. They rely on you for information, but they rely on each other to say whether or not they should buy something,” Mirabile notes.