About 200 Goodby Silverstein & Partners employees are unsure of their fate in light of GM's decision to put McCann in charge of the Chevrolet brand through its global advertising agency Commonwealth. The move included a buyout of GSP's 50% interest in Commonwealth. "When Commonwealth was formed as a 50-50 joint venture between two agencies at two different holding companies, it prompted a lot of skepticism across the industry that it could ever work," writes Rupal Parekh.
The History Channel miniseries "The Bible," from producer Mark Burnett, has combined religious appeal and Bible-era violence in a way similar to Mel Gibson's "The Passion of the Christ" movie. "The Bible" has also borrowed heavily from the "Passion" marketing plan: Producers "linked up with faith-based groups, distributed study guides, and previewed the series at churches," writes Bilge Ebiri. The series is finding success much as the 2004 movie did, drawing in the biggest cable audience this year.
Facebook has acquired the employees of design agency Hot Studio, the social network said in a blog post. Hot Studio's designers will soon go to work in Facebook's Menlo Park, Calif., and New York offices. "We began working with Hot Studio on a few projects several months ago. Immediately, we recognized the synergy between our teams and their remarkable talents," said Facebook' director of design, Margaret Stewart.
Chrysler reportedly has awarded independent Wieden + Kennedy, Portland, Ore., the creative account for its Dodge brand. Spending for Dodge amounted to $170 million through September, according to this article.