On March 26, ISA's Kenny Peskin (@signcodeguy) was a featured speaker at the Eastern States Building Officials Federation conference in Quincy, Mass. Peskin joined Northeast States Sign Association...Read more.
The Billboard and Visual Environment Visioning Group in Los Angeles must consider the interests of digital sign opponents who want the 100 electronic billboards around the city taken down to comply with current laws, and Clear Channel and CBS Outdoor that spent millions taking down traditional billboards and replacing them with digital signs. The Los Angeles Times editorial board says the case raises bigger questions about how the city's laws and policies are made.
City officials in Burnaby, British Columbia, approved a plan to pay $2,000 to buy an iconic 52-year-old neon sign and another $9,000 to restore it. The 20-foot-tall Lost in the 50's Drive-In neon sign is one of the few neon signs remaining in the city, and is part of a drive-in that has also served as a movie set, according to a report from the city's planning and building department.
Newcastle Brown Ale and ad agency Droga5 have taken elements of traditional beer advertising and turned them on their heads to create a humorous marketing campaign they hope will put them top-of-mind with consumers. “It also gave us a nice space to separate ourselves from the category, which is completely full of bollocks, like ads that promise you a good time," says executive creative director Ted Royer. The campaign includes TV and print ads, as well as neon signs, coasters and other Newcastle promotional items.
The city of Ypsilanti, Mich., will explore the feasibility of creating a wayfinding sign system similar to one installed in Ann Arbor, Mich., in 2009.
"This would be a phase, multiyear project. We would probably install them over the two to three years and we’re trying to get this thing on the fast track," Ypsilanti Downtown Development Authority Director Tim Colbeck said.