As upscale consumers grow more comfortable with making major purchases on mobile devices, luxury watchmakers may be missing an opportunity by not providing an m-commerce option on their mobile sites, analysts say. "We already know that security concerns surrounding e- and m-commerce are dwindling. According to research done early last year, more than 70% of affluent consumers suggested there is no monetary limit to what they would spend [while using] a mobile device," said Melody Adhami, president and chief operating officer of Plastic Mobile.

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