Blogs and Facebook are more likely to influence customers than any other kind of Web presence, apart from retail or branded sites, according to U.S. Internet users surveyed by Technorati Media. Facebook "likes," Twitter followers and Facebook friends were the top-three metrics preferred by marketers, while Peer index, Technorati authority and Kred scores were the least likely, the study found. "As brands get better at identifying influencers and as social budgets rise, the amount devoted to influencer marketing will likely grow alongside," according to eMarketer.

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