With more companies jumping into online video, the industry is facing a glut of available ad space, driving down rates and forcing Web broadcasters to compete for advertisers, observers note. According to an analysis from BrightRoll, the average price of a top-tiered ad has dropped as much as 15% since 2011, putting Web ads on a cost parity with television and, according to experts, setting the stage for the migration of advertising from TV to the Web.

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