Starwood Hotels & Resorts Worldwide is projected to generate between $3 billion and $3.3 billion from business operations over the next three years, and it might use the money to acquire a global luxury hotel brand, executives say. "Five-star or upper-upscale brands or luxury brands, I think we could easily plug into our system, ones that have some base in scale or an ability to fold into ours, I think would be most attractive," Starwood CEO Frits van Paasschen said.
Caesars Entertainment is working with Gansevoort Hotel Group to redesign Bill's Gamblin' Hall & Saloon in Las Vegas through a $185 million renovation. The casino hotel, which closed last month, will reopen as Gansevoort Las Vegas in January. "We wanted to bring a partner who had not just expertise, but a passion for creating something really unique," said Tariq Shaukat, Caesars Entertainment's chief marketing officer.
The Aloft Hotel near Apple headquarters in Cupertino, Calif., pays homage to the iconic brand by featuring Apple TVs throughout the hotel. "Apple TV's Airplay feature will also let guests play video, show off photos and enjoy music from any iPhone, iPad or iPod Touch -- right on their 42-inch LCD in-room TV," parent company Starwood said in a statement.
A three-floor hotel made of cake that was built to promote a new collection of products from Tate & Lyle Sugars has debuted at the Soho in London. The cake hotel features eight tasting rooms, including a Pirates of the Caribbean room with a treasure chest of edible pearls, ginger-spiced doubloons and cutlasses as well as a British-inspired golden syrup sugar room.