Procter & Gamble is adding a line of scented bar soap to its 75-year-old Old Spice aftershave brand. "We know that 42% of guys use bar soap in the shower, but only 15% of bar soap has 'manly' scents," said Jason Partin, brand manager for Old Spice.
Proctor & Gamble has given its Old Spice line of deodorants and antiperspirants some worldly new scents. The Fresh Collection line includes scents meant to evoke the areas of Fiji, Matterhorn, Cyprus and Denali. "The Fresh Collection will change the way a lot of people think about Old Spice," noted Old Spice deodorant brand manager James Moorehead.
Robert McDonald, chief executive of Procter & Gamble, told an audience in Salt Lake City that the company continues to invest and hire in the U.S. and is moving forward on a distribution facility that will employ 300 Utahns. McDonald, who earned an MBA from the University of Utah, also said he believes the economy "has bottomed out," though he expects an uneven recovery.
Procter & Gamble, bidding to have more control over marketing its brand through entertainment programs, is taking steps to make its debut as a producer of a prime-time reality show. "The Procter & Gamble Productions Comedy Hour," which is said to have interest from several networks, would follow real-life comics on a sketch comedy show.
Procter & Gamble is targeting the Hispanic population with Spanish-language ads, new scents and flavors and multilingual packaging in an effort to boost sales with this growing market. Gain is one product featuring English and Spanish on the box. Other products packaged for Hispanics: Crest Whitening Expressions toothpaste, Ariel detergents and Charmin Scents toilet tissue.