Post Foods has launched Grape-Nuts Fit, a cereal with 6 grams of protein and 42 grams of whole grains. An ad campaign features a tie-in with the American Himalayan Foundation, whose board includes Peter Hillary, son of Edmund Hillary, who ate Grape-Nuts during his historic ascent of Mount Everest in 1953.
A study by America's Health Insurance Plans says managed care reduces Medicaid costs and improve care. The report looked at an educational program for recipients who were obese and had diabetes and found that participants lost up to 15 pounds.
People who are on the fence about whether to consume milk at breakfast are the focus of a new ad campaign sponsored by the Milk Processor Education Program. MilkPEP will focus ads on milk's bone-building capabilities and on the need for protein at breakfast, something it did during a Super Bowl commercial.
Chobani will open a yogurt plant in Twin Falls, Idaho, aided by infrastructure improvements at the site that will be financed via a $34.5 billion bond secured by the Twin Falls Urban Renewal Agency. The bond money, the largest ever received by an Idaho urban renewal agency, will pay for water, sewer and road improvements at the Greek yogurt factory site.
Frozen-yogurt franchises exploded in popularity during the 1980s with the emergence of chains including TCBY and I Can't Believe it's Yogurt, only to see their popularity wane as coffee and ice cream shops gained market share. Yogurt is in again, with Pinkberry claiming a pioneering role. "When Pinkberry launched in West Hollywood in 2005 there was actually nothing else like it," said CEO Ron Graves.