Kimberly-Clark is offering a potty-training application aimed at promoting Pull-Ups to the Hispanic market, a follow-up to an English-language version released earlier this year. "The key was to marry the way moms and tots use technology together," brand manager Christoph Zickler says. "Using augmented reality, parents can scan markers that are placed inside Pull-Ups packages to unlock content. Once the marker is recognized, the app triggers Disney characters to come to life," Lauren Johnson writes.

Full Story:
Mobile Marketer

Related Summaries