Warby Parker found success by creating a cheap online store that broke Luxottica's monopoly on the retail eyeglass industry, Jamie Quint writes. The company began with the idea that eyeglasses are just too expensive, says co-founder Neil Blumenthal, and designed a way to sell branded prescription glasses for $95 a pair.
An Amazon branded smartphone won't become available in the second quarter of this year, according to supply chain sources. The product is reportedly still going through engineering verification testing.
FiftyOne has reportedly hired Morgan Stanley and Barclays to take the company public in an offering that could happen later this year. The firm works with retailers including Ann Taylor, J.Crew and Neiman Marcus to manage services related to international e-commerce.
EBay has released data that question the value of paid search ads on platforms including Google, saying that for many, the ads don't bring additional sales. Even ads that do add sales don't bring in enough to offset the cost, eBay says.
A multichannel campaign that puts mobile at its core with SMS and QR codes is part of Macy's drive to build its consumer database. The campaign keys off NBC's "Fashion Star" series and includes a text message sweepstakes for a $1,000 shopping spree in Los Angeles.