More women are making their presence felt at the South by Southwest Interactive conference, which has an increase in the number of sessions devoted to women in the tech industry. "The number one thing that can make more female entrepreneurs is female engineers," said Carley Roney, co-founder and chief content officer of XO Group.
National Public Radio held a party event promoting its "Generation Listen" campaign to attract under-30-year-old listeners at the South by Southwest festival and conference in Austin, Texas. It is one of a series of such events that NPR will hold in an attempt to reverse the rising age of its typical listeners.
This year's South by Southwest Interactive Festival is as much about interactive media and technology as it is about music. Software firm Esri commandeered a unique venue in Austin, Texas, to connect developers, hackers, entrepreneurs and executives with its geographic information systems mapping solutions. "GIS has been used for a long time in natural resources and government ... But commercial companies are starting to use it more and more, for things like: Where's the best place to locate a store? What are the trends in demographics so that we can project where we need to be building and buying land? Even things like, 'Where should we open flu-shot clinics?'" explains Esri Chief Marketing Officer Linda Hecht.
Business, media and marketing leaders at the South by Southwest Interactive festival joined forces over the weekend to raise money for victims of the Japanese earthquake and tsunami. Using Web and social tools, attendees swiftly raised $25,000 and said they would seek corporate donations to match the money raised by conference-goers. "If we're not going to use influence in a way that's truly influential, then what are we here for?," asked Live Path principal Leigh Durst.
Social media mavens are arriving in Austin, Texas, for the South-By-Southwest (aka SXSW) conference. For those attending for the first time, Social Media Explorer's Jason Falls has the scoop on the things you need to bring for success at SXSW (hint: a smartphone is No. 1). For those not attending, keep your eye on the #SXSW tag on Twitter and stay tuned to SmartBrief on Social Media for updates from the Lone Star state.