About 30% of financial advisers are women, reflecting a continuing downward trend even as the need for their services has grown, according to a study by Pershing. "We expect that financial-services firms will need to recruit hundreds of thousands of new advisers over the next decade to meet growing demand. Financial-services businesses would be well-served to better recruit and retain women advisers to help fill this need," said Kim Dellarocca of Pershing. Female business owners and those seeking divorce planning are two growing markets, according to the study.

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