Facebook, Google, Samsung Electronics and Nvidia are following in Apple's footsteps with plans for ultra-green sustainable campuses in California's Silicon Valley. Apple's Cupertino headquarters is expected to be self-sufficient through solar panels and fuel cells, while Facebook wants its Menlo Park campus extension to have a park-like roof dotted with mature oak trees. All the plans "share an eco-consciousness that could become the most distinctive feature of this new West Coast aesthetic," writes Peter Burrows.

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