3/14/2013

Abandoned leads, dealing with the high cost of customer acquisition and the ever-changing need for a social media strategy top the list of common problems faced by inbound enterprise marketers, Rosalia Cefalu writes. But integrating leads with marketing tools can help retargeting efforts, and employing a content creator and deploying closed-loop marketing software can bring down costs. Also, digging deeper into your numbers with social media analytics can guide your strategic decision making, Cefalu writes.

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