If the results of inbound-marketing efforts are dwindling over time, it might be because you've cast too wide a net and aren't reaching decision-makers, Dayna Rothman writes. Instead of producing more me-too marketing in a crowded field, remember "[t]he solution to too much noise is not to make more noise, but to sound different," Rothman writes. Also, consider whether your particular prospects would be better candidates for outbound marketing.

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