Billing itself as the "World's Fastest Agency," Floyd Hayes' virtual shop operates via Twitter briefs and turns over a creative concept to clients in 24 hours or less for a one-time fee of $999. "A big question is, 'Is this a stunt?' The answer is, absolutely not. I'm 100% serious. WFA will provide dedication, expertise, respect and passion to each and every brief it receives," says Hayes, a former creative at Cunning, London. Tom Finneran of the 4A's criticized the concept for, among other things, valuing speed over client input.