The auto industry has given rise to heroes such as Fiat-Chrysler's Sergio Marchionne and Ford's Alan Mulally, but also to a significant number of bad CEOs, writes Alex Taylor III. Henry Ford might have been a great innovator, but he was a lousy manager; John Z. DeLorean's iconic gull-wing autos were undermined by claims that the CEO was moonlighting as a drug smuggler; and Chrysler CEO Bob Eaton drove his company into a disastrous merger with Daimler, eventually leaving it virtually worthless.

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