Modern business-to-business marketing teams could benefit from a fresh and engaging idea machine such as the Don Draper character from "Mad Men," while another player could emulate the smooth Roger Sterling, who "understands how to take care of business," Amanda Batista writes. Consider elevating someone like a Peggy Olson, who will take full advantage of creative freedom, or a Joan Harris type, who can "take care of the administrative tasks that are integral to your organizational alignment," Batista writes.

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