The success of free-to-play games like League of Legends is causing the video-game industry to reconsider its traditional business models, Damion Schubert of BioWare Austin notes. "The free-to-play model becomes the ultimate free trial, and it puts a huge onus on the designer to create a quality, polished game-play experience that the player quickly finds fun and engaging," he writes. "When looked at through this lens, it is very easy to see the free-to-play model as far kinder to the customer base than was the old premium box model that we all grew up with."

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