The AppNexus ad network is going "all-in" on mobile, by dedicating as many as 40 staffers to mobile marketing. Although the company has done mobile work since 2010, CEO Brian O'Kelley now says AppNexus will become the first mobile-focused "full-on ad tech enterprise company." "We're actively taking our entire enterprise platform for display, which we've spent the last five years building, and made the whole thing work for mobile," O'Kelley explains.

Full Story:

Related Summaries