When speaking in public, it's important to understand what added value you bring to the table. For some people, Stephanie Scotti writes, it's subject-matter expertise; for others, it's the ability to interpret the expertise of others or to turn data into a message that acts as a catalyst for action. "[A]nyone who has the desire to be confident, heard and inspiring when they step up to speak has the potential to be a catalyst," Scotti writes.

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