While a global survey shows that 64% of consumers are aware of biodiversity and more than 80% want to know how natural ingredients in their products are sourced, only a third of the top 100 beauty companies mention biodiversity in their corporate communications. "There are clear opportunities for brands to position themselves around the issue of biodiversity, and anticipate increasing consumer interest on this issue," said Rémy Oudghiri, director for Trends and Insights at IPSOS.

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