The Borgata Hotel Casino & Spa in Atlantic City, N.J., is investing $50 million to enhance its retail business, which includes restaurants and shops. "We still have new visitors walking through the door for the first time. There are those who come so often that they've watched the building evolve over the years and are looking for new experiences. That's why we spend so much on our product and maintaining it," said Joe Lupo, Borgata's senior vice president of operations.

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