Braintree is releasing Venmo Touch for general use after beta testing the payment system with Hotel Tonight, TaskRabbit and Wrapp. "People don't want to do data entry on a touch screen. What we have proven out through tons of before-and-after tests is if you implement a single checkout solution, it completely bridges that gap on a mobile device and people are just as likely to buy if as on the Web," Braintree CEO Bill Ready said.

Full Story:
VentureBeat, GigaOm

Related Summaries