Mobile users who like Bruegger's Bagels on Facebook can download a coupon for free bagels to be redeemed at checkout. The mobile coupons in the Friday-only offer "also give us the ability to guide guests to our Email Club and to our Facebook page. Using these tools to distribute our coupons assures us that we're creating a long-term relationship with the guest," said Holly Ryan, Bruegger's marketing manager, interactive.

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