BuzzFeed founder Jonah Peretti has set out to quantify what makes Internet users want to share content by crafting a site that generates hundreds of posts per day, each aimed at going viral, this feature says. The goal is to figure out how to predict which marketing messages will most reliably attain viral status. The site has garnered attention from advertisers for the way it focuses on presenting highly shareable posts featuring paid content and original journalism side-by-side.

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