Mobile users can access video of Cadillac's ATS model in action by scanning print ads appearing in Esquire's Big Black Book, AFAR and Vanity Fair. "Pairing augmented reality with the ATS print campaign literally elevates the typical ad experience by bringing the car and the locations it drove to life in dramatic fashion," said Marty Wetherall, director of innovation at Fallon Minneapolis, which worked on the campaign.

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