Quaker is giving the Cap'n Crunch character his own late-night animated YouTube series in an attempt to revive interest in the brand among those who remember the character's decades-ago Saturday morning cartoon appearances. "It felt like the natural next step for the Cap'n considering that over the last two years we've morphed our marketing of the brand to primarily digital and social, with a goal of providing entertaining content that fuels conversation," says Quaker Chief Marketing Officer Justin Lambeth.

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