Chevrolet is using the start of the Major League Baseball season to launch a campaign for the 2014 Impala, and it will be the first model-specific campaign under the "Find new roads" banner, writes Karl Greenberg. The spot features the "tuxedo man" introduced in the original anthem spot by the Commonwealth agency, which is now run by McCann Worldgroup. The brand is also running a baseball-themed contest at ChevyBaseball.com for a free trip to New York.

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