Spa owner Jason Spencer of Chicago is on a mission to spur clients to turn to natural treatments to cope with pain and reduce reliance on medications. He plans to open his Reflexion Spa in June. The idea for the spa came while working abroad when he realized how much Americans rely on pills, he says. "Nobody else pops a pill when they have a pain or cramp. They do soaks and hot and cold therapy. They're very successful. Why aren't we doing this?"

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