Travel agents should stick to the major social media channels -- such as Facebook, Google+ and LinkedIn -- before exploring other, less popular networks, writes social media expert Sophie Bujold. "The fact is that they reach the bulk of the social media population. When your time is limited and you're aiming for maximum impact, this is a critical factor," Bujold writes. Agents should strive for a consistent posting schedule while keeping the workload light enough to avoid being stressful, Bujold writes.

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