Looking beyond paid media to other, less-costly media channels can provide the marketing push that hotels need, writes Daniel Edward Craig, founder of Reknown. Publishing fresh content on the hotel website and getting active on social media are just some of the ways hoteliers can utilize the owned and earned media spaces, Craig writes. An even more effective strategy is using converged media -- a coordinated marketing push that engages consumers on several channels.

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Hospitality Net

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