How can manufacturers quantify (and get paid for) the value that they create for customers, and get out of the trap of "lowest unit price"? They need to move the discussion beyond initial purchase price and toward value as it's seen through customers' eyes. At the MAPI Executive Summit (May 15-17 in Chicago), join us to hear how SKF is measuring the value that it brings to customers, and how to incorporate total cost of ownership into your pricing strategy. Executive Summit

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