A new spa in Dubai, United Arab Emirates, aims to cater to what it calls "Kitty Queens" and "Young Princesses" -- women and girls who love the Japanese character Hello Kitty -- with a posh atmosphere and kitty-themed services. "The Hello Kitty Beauty Spa is an innovative extension to the brand which allows a younger audience to experience the luxury and pleasures of a day at the spa within an environment that represents the brand," says Fatima Sharaf, director of Sharaf Retail.

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