Where others have left a gap, entrepreneurs are stepping in with products and services designed to address the needs and wants of older Americans, Julie Halpert writes. With the over-50 segment outspending other generations by $400 billion a year, according to the Bureau of Labor Statistics, the opportunities are there. "When you have that amount of spending, those markets are ripe for disruption," said Jody Holtzman, AARP's senior vice president for thought leadership.

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