Microsoft's Xbox 360 and Xbox One have added 45 applications in several markets, including apps for HBO Go and Comedy Central for Xbox One, and the Showtime Anytime app for the 360. The Xbox One is also adding a made-for-TV version of Twitter.
Microsoft's Xbox One, which is coming out this fall, will offer revamped applications for ESPN and the NFL.
The ESPN app will let users customize their content and screen on-demand content, while users with pay-TV subscriptions will be able to screen live content. The NFL app will feature the league's news and video clips, as well as NFL Network programming, including its multiple-game Red Zone content.
Time Warner Cable customers by the end of the summer will be able to access more than 300 live channels on Microsoft's Xbox 360 gaming console. To access the content, cable customers must also have an Xbox Live Gold subscription. The arrangement follows similar deals between Microsoft and Comcast's Xfinity TV and Verizon FiOS.
Time Warner Cable will test an IP-based video service in its Los Angeles system using Microsoft's Mediaroom platform, and the cable company hopes to launch additional IPTV services once it completes the field trial. There was no indication on the scope or time frame for the test nor whether Time Warner Cable has committed to Microsoft for further deployments.
Microsoft's contract to deliver IPTV services to SureWest Communications proved a clear sign that the company has adapted its Mediaroom platform to accommodate smaller telecom providers, industry analysts said. Among other upgrades, Microsoft reduced Mediaroom's server needs and began to exploit Windows' virtualization abilities so that smaller telecoms can use their servers more efficiently.