4/8/2013

Esurance has decided to split up its media planning and buying duties, after a review. Starcom has been assigned the lead on strategic media planning for TV, radio, out-of-home, print and digital and buying for TV, radio and out-of-home. Incumbent Havas Media retains planning and buying for direct-response marketing, for which the company also uses TV, radio and print. Esurance does its own digital buying, "as well as some tactical digital planning," writes Gabriel Beltrone.

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