4/30/2013

At least three-quarters of banking and finance executives say Big Data plays a role in their firms' marketing, and 9 in 10 say that mastering Big Data will be a crucial part of their firms' future success. Still, many say there are big challenges associated with baking data into their business models. "Big Data presents a number of opportunities for marketers, but fully realizing them requires the allocation of substantial resources," this article notes.

Full Story:
eMarketer

Related Summaries