Many entrepreneurs consider owning their own business as living the American dream, and although the operation manuals and established brands are advantages to franchising, potential business owners need to do their homework and recruit a customer base. Michael Waller of The Entrepreneur's Source suggests that entrepreneurs spend time with a franchisee and be prepared to follow the system of a franchisor. "For someone who prides themselves in being a 'maverick,' they may have significant difficulty conforming to the standards of their franchise agreement," Waller said.

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