Google+ is stealing market share from Facebook in the key social-login niche, according to Janrain data. Facebook's share of social logins decreased from 54% to 46% between mid-2012 and early 2013, while Google's share increased from 25% to 34% in the same period. "Although Google+ has not taken off substantially with social networkers, its ability to integrate with search data gives Google unprecedented user information, and social login allows for even more robust customer profiles," this article says.

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